Digital is about human experiences

Digital is about human experiences

Organisations will have to become more human focused, the more we automate. For too long we have been delivering tech solutions because we can, not because we should. Thats about to change. The conversation has moved and we are talking more about solving human...
Digital Transformation is not just about customers

Digital Transformation is not just about customers

Digital marketing and digital transformation are used far too often interchangeably. Thats wrong. Digital marketing is quite obviously about customers yet, digital transformation is about the enterprise as a whole; customers, employees and operations. The model above...
How is your business model helping you grow?

How is your business model helping you grow?

We need to stop creating and building things in isolation. Any transformation, change or solution to solve a problem cannot be designed and developed in a detached manner. Do this and it becomes disconnected with the rest of the organisation. Too many websites, too...
Scale up – how do you do it?

Scale up – how do you do it?

There is a clear strategy by the UK government and the small business eco system that support, going forward, will go into those start ups that are showing signs of scale up behaviour and results. In their 2017 Annual Scale Up Review, the Scale Up Institute cited that...