“Digital transformation is not just about customers.”

"Scale up requires a different mindset, different skill set & different behaviours"

"Not one aspect of the customer experience must be difficult. Not one bit...”

"Shape the entrepreneurs wings, don’t clip them during growth"

“Transformation is at the core of everything I do…”

Ann Holman helps business leaders deliver rapid, visible performance improvements that strengthen organisations and position them for a sustainble future. Ann has worked as a Senior Consultant at the C Suite level both in the private and public sector for over 20 years including running her own business for 10 years. Her results based approach delivers transformation in scale ups and organisations by enhancing customer and employee experiences as well as revenue generation, people capability, operational efficiency, cost reduction and corporate governance.

Scale Up Adviser/NED

Ann helps people build stronger companies and Boards. She holds several NED positions and has a reputation for being able to bring clear strategic thinking and direction. She can identify blind spots and challenge the status quo, bringing a fresh perspective.

Customer/Digital Strategy

Transformation isn’t an option anymore.  Ann helps organisations create their future vision and business model. Strategy design that puts customer/employee experiences at the centre and tactics that enable digital to deliver real business results.


Ann offers provactive and challenging talks in a wide variety of formats on scale up, customer, digital and the future of work. Interventions, speeches and presentations are inspiring and motivating. They can range from 15 to 90 minutes.

Some of the organisations Ann has worked with

If you think Ann can help transform your organisation?


The latest thinking from Ann Holman 

Digital is about human experiences

Organisations will have to become more human focused, the more we automate. For too long we have been delivering tech solutions because we can, not because we should. Thats about to change. The conversation has moved and we are talking more about solving human...

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