As of now, immediately, like right now, start doing only excellent work. Stop for a minute and think about it! Imagine you are a serving in a coffee store. For your own sake, nobody else’s, you decide to set the standard for serving customers, giving the customer an exceptional experience they have not had in a long time. You decide what that might be and you do it now.

You refresh it, change it and develop it as you getter better at it. You might do some research to see what other stores are doing but you keep the standard high, you keep pushing the experience upwards and you never stop. How long does it take to do this? A second, yep, that quick and you start with your next customer. Never look back, never compromise that position, never do anything that might set you back.

Never mind serving coffee, you can do this in your business right now. People will look at you strangely, wonder what the hell has happened to you, but it’s only because they just don’t get and perhaps never will.