I think Seth Godin is absolutely spot on with this short post. I agree there is no point in being with customers who are second best. Find those customers that are listening and love you. Only work with those that you love wholeheartedly. Its a relationship remember over the long term. If you lose customers it should be because you let them go. Not the other way round.

Let your competitors deal with the rest. Thats how the internet has changed things and made things better for small business.

http://sethgodin.typepad.com/seths_blog/2009/06/scalejacking.html