This blog aims to share and stimulate dialogue around ideas for small business development and growth.
Like her blog, Ann’s books strip away the hype and delivers practical, action orientated ideas for small business. These books are short and punchy, packed with sound advice, better decision making and leading edge thinking. The Marketing Rule Book is a free taster of Ann’s ideas while the other books are just £1.95 each – you won’t find better value business advice.
In this free book, Ann advises you to abandon everything you have been taught about marketing before and encourages you to take a cold quantitative look at your marketing activity and start again. 8 rules of marketing that should be on the wall of every small business office.
Price: FREE
If you’re thinking of starting a business, then this book will prove invaluable. Ann gives you rules to follow, asks questions that you need to answer and identifies the things that you need to avoid. Everything you need to know about starting a new business in one book!
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Converting leads into sales is one of the biggest challenges for many businesses. In this book, Ann observes how to identify your objectives, how to grade your prospects and how to gain credibility. A great resource for every small business person.
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Leadership is always a difficult art and leading small businesses can be a lonely place. Here, Ann talks about how to avoid distraction and to keep your eyes on the horizon. Pursue nothing but excellence everyday no, every minute!
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Very often there is a significant gap between what a business claims it’s committed to in terms of customer experience and what it actually delivers. This book will help you to build loyalty amongst customers and create long term relationships. Remember, not all customers are equal.