eBooks

Ann’s books strip away the hype and deliver practical, action orientated ideas for business. These books are short and punchy, packed with sound advice, better decision making and leading edge thinking.

Hang On!

Hang On is here! After 18 months of intense research, an eBook constructed around 23 words contributed by Ann’s followers on Twitter and 12 of her own, each word deconstructs how it is influencing the future of business and work. Opinionated yes, controversial maybe, balanced perhaps! ‘Community’, ‘relationship’, ‘risk’, ‘power’, ‘influence’, ‘trust’, ‘competition’ and ‘feel’ are some of the offerings. All deliciously designed by Phil Rees of Deface Graphics.

Marketing Rule Book

In this book, Ann advises you to abandon everything you have been taught about marketing before and encourages you to take a cold quantitative look at your marketing activity and start again. 8 rules of marketing that should be on the wall of every small business office.

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Starting a Business

If you’re thinking of starting a business, then this book will prove invaluable. Ann gives you rules to follow, asks questions that you need to answer and identifies the things that you need to avoid. Everything you need to know about starting a new business in one book!

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Converting Leads into Sales

Converting leads into sales is one of the biggest challenges for many businesses. In this book, Ann observes how to identify your objectives, how to grade your prospects and how to gain credibility. A great resource for every small business person.

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Leading whilst on your Own

Leadership is always a difficult art and leading small businesses can be a lonely place. Here, Ann talks about how to avoid distraction and to keep your eyes on the horizon. Pursue nothing but excellence everyday no, every minute!

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About your Customers

Very often there is a significant gap between what a business claims it’s committed to in terms of customer experience and what it actually delivers. This book will help you to build loyalty amongst customers and create long term relationships. Remember, not all customers are equal.

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