Word of mouth is still the most important form of human communication. It can be subtle, it can be extraordinary, it can be good or it can be ridiculously bad. Nevertheless, it’s one of the most important tactics in your marketing campaign. Today we are battered by all sorts of advertising and tedious messages trying to get us to part with our hard earned cash. In truth, we’ve closed our eyes and covered our ears. Bored with the rude interruption to our lives, tired of the repetitive messaging, companies apathetic to the things that we are really interested in and the insincere communication which turns us cold.

It’s all a little bit unconvincing. Anyone in the UK who has seen the recent series of television adverts from Nat West will know exactly what I mean. If ever, there was a company that’s lost touch with where their customer has shifted to then there is your evidence!

In essence, at this moment in time, it is word of mouth that needs to be at the forefront of your marketing campaign. Perhaps it’s the only persuasive tool that any of us respond to anymore, fuelled by the enormous amount of blogs, forums and social networks at our disposal. And, perhaps word of mouth is something we all need to deliberately weave into our marketing activities. In short, it may be the very thing that stops you from just surviving and actually helps you thrive.