You’ve got to be in it to understand it. Tim O’Reilly and Sarah Milstein have done a good job of this. If you are looking to expand your understanding of what Twitter is all about, this is a good buy. It takes you through starting a Twitter account right through to improving what you do. Its a great book for the starter or relatively newcomer like me. I’ve applied some of the techniques and have significantly grown my followers. Organically, of course.

A word of caution, the book is very much tactical and doesn’t touch on the strategy of social media and Twitter. It puts the business case across in one chapter but things are developing on that front so quickly it would be difficult to keep up with printed matter anyway.