These are the cuts we should be making:

1. Cut out the marketing that is not working for you right now. If you can’t measure the return on investment, you have a huge problem!

2. Cut out old style marketing and start looking at new ways and rapidly

3. Cut out the excess and be happy with just enough

4. Cut your own pay before cutting employees

5. Cut copying everyone else

6. Cut being mediocre and average

7. Cut not taking risks

8. Cut the moaning

9. Cut out blaming everyone else for the woes

As Colin Powell said “Perpetual optimism is a force multiplier.” Mmmmm he has a point.