Failure to adapt to new marketing approaches – The old ones are the best. Not any more. The world is littered with both small and corporate businesses that failed to manage this one. The development of new technologies and the internet has suddenly restored a lot more ability to the small business in terms of marketing.

Many small businesses have become wedded to a marketing strategy they created when they first set up and continue to use the same tactics even though the world has moved significantly on. Small businesses are not conglomerates and must face up to the fact that they shouldn’t be attempting to market like that.

Word of mouth is having a resurgence, social media is allowing us to build our credibility and reputation like never before and to a worldwide audience if we desire. No longer do we have to spend large amounts of money on newspaper adverts, radio advertising, brochures that are immediately out of date, exhibitions that cost thousands and rely on a declining footfall. Why? Because they simply don’t work. 

Marketing for the small business has suddenly got a lot more cost effective and easier to do. Yes you need huge amounts of imagination and creativity to implement it, but if done properly, will bring a better return on investment and a better customer.