Be careful, be very careful. If you have been scaling down your operation to squeeze out more profitability or to reduce costs thats fine. Its good business sense. However, it needs to be coupled with a little risk taking in developing other areas. Not recklessness, just considering opportunities that erases fierce competition.

A huge leap in your marketing effort. Creation of an attractive product offering, or development of the customer experience that knocks the socks off your customers.

Not doing both is tantamount to shooting oneself in the foot twice. All you’ve done is actually not move forward, you’ve just battened down the hatches!