My post is made easier today by this mega post by www.scottgould.me

The case studies are starting to raise their heads above the parapet and Scott considers the recent race for the number one spot in the singles chart between Rage Against The Machine and the X Factor winner. In his usual style, Scott gives us an insight into how social media is impacting on the ’spreadability’ of ideas with a well researched article.

For those doubters, case studies are starting to appear from Dell, to the new VW Golf GTI, to how the music business is going to work in the future. Scott’s post is well worth the read and is telling us something fundamental….things have shifted!

http://scottgould.me/rage-against-the-machine-the-case-study-in-spreadability-vs-reach/