The words we use are changing in business or they should be! They describe what we value, what we do, how we think, what we relate to and how we connect. They are important to not only ourselves but our people and our customers. However, they are shifting:

Words of the past; everywhere, promise, safe, timeless, large, distant, normal, complicated, transactional, steady, conformance, communication, faceless, caring, short term, sophisticated, managers, serious, control, big, frustrating, groups.

Words of the future; provocative, curious, surprise, risky, delivery, partner, conversation, intimate, real, authentic, trust, challenging, thinking, leaders, niche, influential, refreshing, weird, fun, intelligent, long term, simple, individuals.

Being loud, being comfortable, being essential  doesn’t necessarily mean you stand out nowadays!