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	<title>Ann Holman</title>
	<link>http://annholman.co.uk</link>
	<description>This blog aims to share and stimulate dialogue around ideas for small business development and growth.</description>
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		<title>Marketing is moving on up&#8230;..</title>
		<description><![CDATA[Hmmm&#8230;. your customers are creating the market place now not you. Give us choice and we will take it! Look at us has been replaced with look at what we are doing. The big question; is your marketing designed for a static world or an ever changing one?
Markets will always outperform individual businesses, they also [...]]]></description>
		<link>http://annholman.co.uk/marketing/marketing-is-moving-on-up/</link>
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		<title>Likeminds raise the game again!</title>
		<description><![CDATA[In October I had to queue to get into the Likeminds Conference in Exeter. This time I was one of the many getting kicked out by Scott Gould at the end of the night!
Well they went and did again didn&#8217;t they? The organisers, speakers and delegates raised the bar without creating one! &#8220;People to people&#8221; [...]]]></description>
		<link>http://annholman.co.uk/marketing/likeminds-raise-the-game-again/</link>
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		<title>The web is just different&#8230;.</title>
		<description><![CDATA[Some people, in fact more than we would like to admit, are underestimating the scale and the power of non financial motivations. This is also true of freedom to express oneself too. I recently had a delegate offer &#8221; why on earth would my employees want to express themselves?&#8221;
The web is not a separate world, [...]]]></description>
		<link>http://annholman.co.uk/marketing/the-web-is-just-different/</link>
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		<title>Marketing budgets to reduce?</title>
		<description><![CDATA[

As the new tactics of marketing really start to have their say, as the case studies begin to roll in and as the mass market gets used to using these new tools to communicate, connect, share and collaborate with customers, it will demand a significant shift in your business too.
Gone are the days when you [...]]]></description>
		<link>http://annholman.co.uk/uncategorized/marketing-budgets-to-reduce/</link>
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		<title>&#8220;Ignore Everybody&#8221; Hugh MacLeod</title>
		<description><![CDATA[
Just finished this book over the weekend. If you are looking to set up your own business, a creative, or just someone interested in removing yourself from the constraints of corporate life, this book is a great read. Loved it.
Hugh just says it as it is. Life is tough, creative freedom hard to find but, [...]]]></description>
		<link>http://annholman.co.uk/uncategorized/ignore-everybody-hugh-macleod/</link>
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		<title>Slightly distracted&#8230;.</title>
		<description><![CDATA[Just wanted to check in and explain why this blog hasn&#8217;t been that active over the last few weeks, the eBook is getting in the way. Or, should I say it&#8217;s slightly distracting me!
As an update, I now have the fifty words of which half are complete, well in their first draft stage anyway. Thanks [...]]]></description>
		<link>http://annholman.co.uk/uncategorized/slightly-distracted/</link>
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		<title>Its not marketing&#8230;.</title>
		<description><![CDATA[
I&#8217;m cheating today, but hey if someone posts something concise and great, why not share it, it&#8217;s what blogging is about! Fabulous post by Seth Godin, got me thinking anyway.
http://sethgodin.typepad.com/seths_blog/2010/01/in-between-frames.html

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		<link>http://annholman.co.uk/uncategorized/its-not-marketing/</link>
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		<title>Social Media isn&#8217;t that bad!</title>
		<description><![CDATA[
This social media is an amazing thing particularly for people who do a lot of thinking and have lots to say about their specialist stuff. Like anyone using tools like blogs, Twitter and Facebook, you have a journal of everything that you have ever written. The media would have us believe that this ability to [...]]]></description>
		<link>http://annholman.co.uk/marketing/social-media-isnt-that-bad/</link>
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		<title>Too late for armbands, you need to be able to swim!</title>
		<description><![CDATA[
You can&#8217;t avoid it. You can&#8217;t sweep it under the rug and you certainly can&#8217;t run like hell. We know the online world is starting to overpower the offline world. We can now start to show case studies of how big corporates are radically overhauling their marketing budgets towards social media activity.
People are talking about [...]]]></description>
		<link>http://annholman.co.uk/marketing/too-late-for-armbands-you-need-to-be-able-to-swim/</link>
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		<title>Not enough scarcity!</title>
		<description><![CDATA[
There isn’t enough scarcity! There are hundreds of design agencies in each city, thousands of law firms, trainers, consultants, cafes, bed &#38; breakfasts, widget makers and art galleries. Not to mention the thousands of photographers graduating from UK universities this year.
They are all ‘me too’ products and everything looks the same. A walk down any [...]]]></description>
		<link>http://annholman.co.uk/marketing/not-enough-scarcity/</link>
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