Innovation simply starts from asking those simple questions. It takes just one person or one company to ask; could we design an implement that cuts paper? Could we invent something that regulates a heart beat? Can we create a machine that will process information faster than humans? Could we fly like a bird?

By questioning what exists already, challenging the status quo, or, the way things are done, we can change the products and services we deliver rapidly. The question isn’t so much how much, but what if!