I’ve been involved in an interesting process recently that included defining the word entrepreneurship. Fine, it was required. We needed to stick a flag in the mountain and identifying what we meant, but it threw up some fabulous conversations that identified how differently people see words.

Most entrepreneurs wouldn’t define themselves as anything, that’s far too stereotypical, never mind an entrepreneur. We need to be careful about definitions. They change and are very individual. Ones definition of quality might be completely different than another. What is exceptional customer service to one person may be average to another and a definition of what is deemed as creative can get you into deep, very hot, water.

Business and work is becoming more like the art galleries of the world. What’s one mans meat is another mans poison. It’s becoming harder to define what quality is, what originality is, what great is as opposed to just good. One size fits all and assuming that all customers and employees define it in this particular way is surely an ignorant stance. Like the songwriter who wrote the song “A whiter shade of pale” said when asked what it was about; he had no idea, its whatever the listener wants it to be he commented. Defining purpose is important, but people will have different interpretations. We won’t entertain definitions in the future. Be prepared for a world of business and work that sees things in this way, in a very individual way!