Its all related to relationships and those only grow if people care about them enough. They die if they don’t!

Cheers

Ann

Truly inspirational and as a Devonian and web enthusiast, it was mind-boggling to see that Scott and Drew had managed to persuade such influential folk to come to our beautiful town of Exeter. I loved everything I heard and the format was spot on. I haven’t yet had the good fortune to be invited to a TED conference(!) but I imagine that the atmosphere was just as fantastic.

As a lawyer in private practice looking to develop an on-line and off-line training business I certainly learnt a lot and if I can put into effect 5% of what I heard I will be supremely pleased.

The mantra of “PEOPLE-TO-PEOPLE” (P2P) needs to be developed and we all need to take ownership by continuing to forge alliances and rather than think what we can get from a relationship I prefer to think of what I can give. I am not sure if you have read the best seller, The Go-Giver by Burg and Mann but the P2P point is best summed up by The Law of Value: “Your true worth is determined by how much more you give in value than you take in payment”. I hope that I can do my bit to contribute in some way and am starting to think how I work with like minded people in the fields of leadership and personal development.

Best wishes

Julian

Ann

I think you have captured the key thoughts very well. The day was scattered with these little gems, and it’s good to be reminded of them again. The people-to-people philosophy of the social web was well covered. As you say, the web has moved on in 6 months and Like Minds has moved everyone on from just asking ‘How do I use Twitter?’

My blog gives some of my thoughts from Like Minds at http://www.superliving.co.uk/blog/2010/02/28/like-minds-conference-2010/

I can remember at school the generations above me having the same conversations about calculators! The point is it’s not going away, its here to stay so we may as well thrive in than just merely survive in it.

Thanks for the comment!

Because that’s what people do. It’s essential. Vital. It’s not rocket science. Note the possessive tone too i.e. ‘my’ employees. How very 1970s!

I hardly watch any TV these days. When I do, it’s recorded so I can skip the ads. I so want to express myself regarding the ads; and do so, whenever I get the chance - online!

We’re more connected than ever before.

I think people’s rejection of the web world is usually based on fear. If they’re not ‘up on the latest technology etc.’ they’ll reject it.

Best wishes.

Perhaps because its not been adopted by the masses is the reason why we haven’t seen a different approach yet! People can market effectively within SM but perhaps they are going to need help, which may contradict the fact marketing budgets will reduce!

Clay Shirky says something quite interesting though “Revolution doesn’t happen when society adopts new technologies - it happens when society adopts new behaviours.” I think that’s a big point!

A really good subject and discussion.

Your point ‘I think we are thinking too much about the tools/technology and not enough about it strategically’ is very true. I’ve been having this discussion with filmmakers, writers, photographers and other creative people a lot recently.

There are exciting things happening within all these areas and, as far as indie film is concerned, marketing budgets have always been very low. Now, the no, or low budget marketing available for creative entrepreneurs means that engagement/connection with customers i.e. people who are going to watch the movie, is on an unprecedented scale.

I share your concerns though, too. I’d go as far to say that one of the dichotomies of social media marketing is that many businesses (and by businesses I also include individuals/artists) are only connecting with people in their field. This, of course, is helpful in terms of collaboration, but pointless when trying to promote a product or service to the end user. That requires a fundamentally different approach.

I’d go as far as to say that the problems are deeper still; insomuch that the marketing plans are way too sketchy at best for way too many people, and at worst, non-existent.

Karin’s point regarding authenticity is key and very well made. And Phil’s comment ‘Especially as increasingly what is brand new and useful today, could well become ineffective and obsolete tomorrow?’ is poignant. We can’t stand still. By the time some people catch up – it’ll be too late. What’s the Twitter of tomorrow going to look like?

Can people market effectively within SM? There will always be those who do it better. They’re the ones who will succeed.

And, it can be as cheap as chips to boot!

Best wishes