Or is it opportunity? No matter. The challenge is to rise above the crisis most of your competitors are talking themselves into, to take advantage of the chaos that is ensuing and be better and greater than your competition, which, lets be frank, is a lot easier nowadays. The challenge is not to be comfortable, not to stand ‘gassing’ in the corridors about the doom and gloom, not to reinforce the misery that many would believe will happen in the New Year but to stand up and be counted. 

Today is about responding not reacting to the problems. Having the courage to look at your business hard, identify where you have been going wrong. Where you haven’t been as effective as you should have been. Not being comfortable with what you’ve got. Rationalise it a little if you have to. Then looking at better ways forward. Has anybody ever got into trouble for embracing the status quo?

Economic crisis makes it difficult for people to hide. If your competitors are even as good as you, at some point they will squash your grapes so to speak! Being good enough ain’t good enough anymore.

The safer your plans for the future, the risker your business strategy is.