I’ve been thinking about this for a while especially in these current interesting times. Apparently it costs 8 - 10 times more to go out and get a new customer compared with retaining an existing one nowadays. Based on this principle, it’s the existing customers that keep us afloat at this time, particularly, if they believe in what you do.

To me it’s about loyalty, value, genuineness and sincerity when it comes to the people that your business deals with including employees. True loyalty…..Steve Yastrow in his post below made it all a little clearer!

http://www.tompeters.com/entries.php?rss=1&note=http://www.tompeters.com/blogs/main/010739.php