Simple, consolidate first then expand. That way you don’t take any excess weight with you as you grow again. But don’t cut the wrong costs. There’s nothing wrong with being more efficient but make sure you don’t suck the life out of your business either.

As you expand put relationships ahead of profits, make it trustworthy so anxiety and doubt are removed from the buying process. Your challenge is to get your business products/services/ideas to spread. That way you create a more sustainable business and eventually a more profitable one too.