It’s interesting to see how various small businesses are marketing at the moment. I have a long standing client who’s work has just about dried up (luckily he has some other irons in his fire.) He has decided to stop marketing as his clients and prospects are just not interested in commissioning work at the moment He has a point. Others are finding that their business is still growing and will do for the next year. Marketing spend has, in fact, increased.

But what do you do if you’re clients are just not in the mood to spend money with you? Do you keep marketing or save some money whilst you can? Depends, but I guess you can potentially do more harm to your brand profile if you stop than if you continue!!! Oh and someone else might be creeping in the back door whilst you’re not looking……!!