Thoughts and ideas for small business development and growth
I’ve cut and paste an interesting article by Tom Peters that’s shown below. Good point and very true. When was the last time we made our people feel valued?… (I’m talking about more than a pat on the back here and so is he!)
100 WAYS TO SUCCEED/MAKE MONEY by Tom Peters --------------- 100 Ways to Succeed/Make Money by Tom Peters. Copyright 2008
by Tom Peters. Licensed under Creative Commons
Attribution-NonCommercial-ShareAlike 3.0.Click here to view
the license http://creativecommons.org/licenses/by-nc-sa/3.0/legalcode ————— 100 WAYS TO SUCCEED #74: C(I) > C(E) This one waltzed into my life when I was speaking to GE Energy
sales folks earlier this year. I've long said that "forming relations
inside our own company is almost as important as the external ones."
While it may not be at Universal, it struck me that in many cases
"C(I)"--our Internal customers--are in fact...MORE IMPORTANT...
than C(E)--our external customers. In the GE case, systems sales,
often to "foreigners," the salesperson (my GE informant who's a very
successful salesperson) wants "an...UNFAIR SHARE"...of a host
of insiders' time--engineers, logistics folks, the risk-assessment
staff, and even lawyers. Lots of GE dudes are selling lots of
stuff--and need, yesterday, lots and lots and lots of Inside Help.
I (salesperson) want to be at the front of the queue for the
harried risk-assessment staffers time & attention; I want to be
head of the queue and getting an unfair share of the engineers',
who must customize the product, time and imagination and attention. Hence my full set of "internal [customer] relationships” could end up
being more important, even far more important, than my "external
[customer] relations.” The applications of this idea range way
beyond enormous GE systems sales. I, as a professional services
person at the "client interface," want an unfair share--and
posthaste--of the Graphics Department's attention when a hastily
scheduled Presentation looms. As a junior purchasing staffer, I
want an unfair share of the Legal Staff's time as I prepare even
a medium-sized contract. As a White House staffer many moons ago,
I wanted the various Gatekeepers to put my memo to the VP or P or
Secretary of State at the front of an infinitely long cue of stuff
from people who waaaaaay outranked me.
So, what have you done lately for your all-important "portfolio" of internal...CUSTOMERS????? I(I) + C(I) > I(E) + C(E). My Investment in Internal Customers must frequently outstrip my Investment in External Customers. Think about it. Clearly. Precisely. E.g., when was the last
time you took a C(I) to lunch or dinner? Or brought Flowers to the
Legal Department after they'd done you even a wee favor?
One Response for "Your staff are more important than customers"
[...] Read more here: Your staff are more important than customers [...]
Leave a reply