There is an enterprising small business newsagent near where I live! He’s come up with the ingenius idea that he can sell bread re-packaged at a premium price. He started by crumbling loaves of bread that were out of date and packing it up in a see through plastic bag and selling obviously to customers as ‘Duck Bread.’

It went down a storm….so much so he is now buying cheap bread in large quantities and immediately re-packaging it into ‘Duck Bread’ even before its gone out of date! The price of the loaf of bread to him is 34p and he is selling it at £1.50! Okay it’s not going to make him a millionaire but nice profit and as he mentions (yes I went into the shop to ask him about it) he has seen extra customers in the shop buying other produce as a direct result of the ‘Duck Bread’ being on display outside the shop.

It doesn’t cost him anymore to make the ‘Duck Bread,’ in fact it’s costing him less, for perhaps an inferior product. I guess the ducks don’t mind!! The newsagent has found customers who are willing to pay a lot more if given a reason to do so…it’s ‘Duck Bread.’

This says more about the customer buying the bread than the enterpreneurial newsagent. The customer is paying for their lack of price curiosity. Perhaps when it comes to feeding the ducks it doesn’t matter?

Re-packaging products and services could be making us all a little more profit!! Interesting thought for the weekend………