The last decade has brought staggering changes as well as a huge variety of ways of looking at new challenges. Understanding the future and our place as a small business in it is tough and we are now faced with a huge problem. Those of you who have run a small business for a number of years, will know exactly what I mean when I say we have lost touch with the very essence of what makes strategy work in small business. It’s got all to complex.

Frankly, it’s time to get back to basics and review the four essential areas of strategy, best explained by David Taylor in his book “The Naked Leader.”

He reveals his formula for guaranteed success as

Know where you want to go

Know where you are now

Know what you have to do, to get where you want to go

Do it

And there is the framework for a workable strategy…..building a flexible, forever changing, succeeding business rather than a solid, fixed, frozen business trying to build on blocks from the past.