Here’s an interesting question:

What will happen to your business in the future if it is defining itself by it’s products and results instead of its real competencies, ability and values?

Well, potentially you could run out of steam, all market places are changing faster than they have ever done before. Products die, become obsolete, old fashioned and you can’t adapt to that change quickly enough.

A company that defines itself by it’s values and ability grows. It can respond significantly to changing markets. It recognises and sells it’s competencies, it motivates the people it engages with both employees and customers. And, it sets itself apart by clearly stating its purpose, difference and beliefs.

Which type of company is yours?