I recently conducted a seminar about small business growth. As usual, it all got a little interactive and we got talking about keeping objectives as simple as possible especially at start up and the growth stages. This is what we came up with:

1. Produce lots of loyal customers

2. Attract new customers at least cost

3. Reduce costs as far as possible

4. Increase customer spend by getting them to buy more

5. Build reputation and brand equity

I would argue/debate/discuss that keeping focused on these objectives will drive your business forward….wouldn’t it?