I supply a lot of training to business support agencies funded by the government. I enjoy doing them and I meet some great people running businesses. Yesterday I got a letter from one of them, who will remain nameless, addressed to “Dear Valued Supplier.” It annoyed me…if I’m particularly valued why haven’t they addressed me by my name?

Fundamental mistake in marketing no business, if you are addressing a letter to someone never ever make it ambiguous. Be courteous and get straight to the point…Dear Ann, Hi Ann or whatever! It’s unbelievable that basic errors like this are being made.

Rant over…….!